Congratulations!  You’ve accumulated a vast portfolio of brands and sub-brands.  But if you’re starting to see your overall growth slowing, or finding it harder to sell-in incremental new items, or aren’t quite sure how to uniquely innovate for each brand …

…it may be time for a review to make sure you’re maximizing your time and investments.

Fresh Strategy develops a market-based framework that illustrates how to manage your current portfolio and identifies where to dig for future growth.  Using customer/consumer and marketplace information, we articulate the equities and roles for different brands in your categories.  We describe whether there are unique targeting opportunities.  We demonstrate how each brand's architecture should be reflected.  And we recommend whether you need additional or fewer brands.

The framework will give you the tool you need to make strategic decisions about future growth investments that are based on marketplace realities.